Believe is the third studio album by Canadian singer Justin Bieber, released on June 15, 2012, by Island Records. Looking to transition from the teen pop styles of his two-piece debut effort My World (2009) and My World 2.0 (2010), Bieber opted to create a follow-up record that featured more prominent elements of dance-pop and contemporary R&B. As executive producers, mentor Usher and manager Scooter Braun enlisted collaborators including Darkchild, Hit-Boy, Diplo and Max Martin with the intention of creating a mature-sounding project.
On March 2, 2012, Bieber appeared on The Ellen DeGeneres Show to announce that the first single from his upcoming album would be called "Boyfriend"; it was released on March 26, 2012. The song was written by Bieber and Mike Posner, and produced by Posner and Mason Levy.
Bieber also invited his fans to participate in one of the creative decisions for the "Boyfriend" single. Two potential cover arts were published on Bieber's website, and fans were encouraged to vote for which one they preferred. The cover with the most votes became the official cover for the single.