From the Back Cover
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way® to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums ― from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should ― and shouldn’t ― use shortcuts to save costs.
Discover how to
Set a realistic ad budget
Define and position your message
Identify and target your audience
Create great ads for every medium
Make an emotional connection
Use “ad speak” effectively
About the Author
Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California’s Silicon Valley. He is also the creator of the sensational Pet Rock.