Advertising For Dummies 2nd Edition

From the Back Cover
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums ― from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should ― and shouldn’t ― use shortcuts to save costs.

Discover how to

Set a realistic ad budget
Define and position your message
Identify and target your audience
Create great ads for every medium
Make an emotional connection
Use “ad speak” effectively

About the Author
Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California’s Silicon Valley. He is also the creator of the sensational Pet Rock.

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Advertising 2nd Edition For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place–but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

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Marketing for Dummies 3rd Edition

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.

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Use buzz, viral, grassroots, and experiential marketing
Write a great press release
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Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.