Business Plans Kit 2nd Edition For Dummies

From the Back Cover
With checklists, forms, and unbeatable resources to help you succeed
The painless way to create a winning business plan!

If you’re an entrepreneur with big ideas but no plan, this friendly guide is for you. Updated and revised to better meet your business needs, this business plan companion covers it all — from funding your operations to targeting your customers to honing your business vision.

Discover how to

Identify your company’s mission
Size up your customers and check out the competition
Adjust your plan to fit your needs
Obtain funding
Forecast and budget

About the Author
Steven Peterson and Peter Jaret wrote the first edition of Business Plans Kit For Dummies, which was released in 2001.
Steven Peterson is founder and CEO of Strategic Play, a management training company specializing in software tools designed to enhance business strategy, business planning, and general management skills. He’s the creator of the Protean Strategist, a business simulation that reproduces a dynamic business environment where participant teams run companies and compete against each other in a fast-changing marketplace. He holds advanced degrees in mathematics and physics and received his doctorate from Cornell University. For more information, visit

Peter Jaret has written for Newsweek, National Geographic, Health, Men’s Journal, Reader’s Digest, and dozens of other magazines. He’s the author of In Self-Defense: The Human Immune System and Active Living Every Day. He has developed brochures, white papers, and annual reports for the Electric Power Research Institute, Lucas Arts, The California Endowment, WebMD, BabyCenter, Stanford University, Collabria, Home Planet Technologies, and others. In 1992, he received the American Medical Association’s first-place award for medical reporting. In 1997, he won the James Beard Award for food and nutrition writing. He holds degrees from Northwestern University and the University of Virginia.

Barbara Findlay Schenck built upon the great work of Peterson and Jaret as she wrote this second edition of Business Plans Kit For Dummies, which is updated throughout to include current business planning advice and all-new emphasis on the topics of greatest concern to today’s entrepreneurs, business owners, CEOs, and investors. She’s a successful business owner, marketing consultant, author of Small Business Marketing For Dummies, and co-writer of the Edgar Award-nominated memoir Portraits of Guilt. She has worked internationally in community development, served as a college admissions director and writing instructor in Hawaii, founded an advertising agency in Oregon, and has helped organizations large and small to plan and manage successful marketing and management programs. You can contact her at

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