Car Hacks & Mods For Dummies

About the Author
David Vespremi is the founder of Boost Communications, a PR and marketing agency for automotive tuning companies. He develops program segments on automotive high performance for TechTV.

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Car Hacks and Mods for Dummies

So you want to turn your Yugo into a Viper? Sorry–you need a certified magician. But if you want to turn your sedate sedan into a mean machine or your used car lot deal into a powerful, purring set of wheels, you’ve come to the right place. Car Hacks & Mods for Dummies will get you turbo-charged up about modifying your car and guide you smoothly through:
Choosing a car to mod
Considering warranties, legal, and safety issues
Hacking the ECU (Engine Control Unit) to adjust performance-enhancing factors like fuel injection, firing the spark plugs, controlling the cooling fan, and more
Replacing your ECU with a plug and play system such as the APEXi Power FC or the AEM EMS system
Putting on the brakes (the faster you go, the faster you’ll need to stop)
Setting up your car for better handling and cornering

Written by David Vespremi, automotive expert, frequent guest on national car-related TV shows, track driving instructor and self-proclaimed modder, Car Hacks & Mods for Dummies gets you into the ECU and under the hood and gives you the keys to:

Choosing new wheels, including everything from the basics to dubs and spinners
Putting your car on a diet, because lighter means faster
Basic power bolt-ons and more expensive power adders
Installing roll bars and cages to enhance safety
Adding aero add-ons, including front “chin” spoilers, real spoilers, side skirts, and canards
Detailing, down to the best cleaners and waxes and cleaning under the hood
Using OBD (on-board diagnostics) for troubleshooting
Getting advice from general Internet sites and specific message boards and forums for your car’s make or model, whether it’s a Chevy pick-up or an Alfa Romeo roadster

Whether you want to compete at drag strips or on road courses or simply accelerate faster on an interstate ramp, if you want to improve your car’s performance, Car Hacks & Mods for Dummies is just the boost you need.

Marketing for Dummies 3rd Edition

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.

Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself – as an opportunity to grow the organization. You’ll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.

Explains Internet and search engine marketing to work for you
Helps you identify customers where you least expect them
Offers tips on using online resources to size up competitors
Covers effective product positioning in a crowded marketplace
Introduces guerilla and global marketing

You don’t have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Unified Communications For Dummies

Discover what Unified Communications can do for your business

In our increasingly mobile world, communication must be effective, global, and available through multiple technologies seamlessly. Unified Communications logically blends and combines previously separate services and features, making communication possible by any means, with anyone, using any of your devices.

This complex topic is perfect for a book dedicated to making everything easier! Unified Communications For Dummies introduces you to the many advantages this technology offers your business and shows you how to develop a strategy for bringing it about.

Unified Communications is a new paradigm for working and communicating efficiently and collaboratively
This book explains the features available with Unified Communications and how they can create new capabilities to drive customer satisfaction
Shows how Unified Communications encompasses office and mobile phones, voicemail, instant messaging, fax, Internet phone calls, texting, and even Web conferencing
Provides a step-by-step approach for creating a Unified Communications strategy
Offers tips for improving the implementation process
Shares real-world examples of how Unified Communications is being used today

Unified Communications For Dummies shows you how to meet business needs with this emerging, cutting-edge solution.

Windows XP Hacks & Mods For Dummies

Ever feel as though Windows XP was running YOU, instead of the other way around? Maybe it’s time to show Windows who’s boss. Make it run YOUR way. Get rid of the stuff that doesn’t help you do what you want to do. Soup up security so you’re better protected against spyware and other nasties. Find things faster with more efficient searches. Woody Leonhard shows you exactly how to do it in Windows XP Hacks & Mods For Dummies.
Don’t let the word “hack” intimidate you. Woody walks you through every suggested adjustment step by step. He even provides plenty of explanation about what’s involved and what tools you need. Windows XP Hacks & Mods For Dummies even gives you a convenient list of common hacks you should avoid because they don’t accomplish much. You’ll discover how to:

Eliminate the annoying features that came pre-installed on your PC
Speed up your system performance
Pin programs, folders, files, and Web pages so they appear on your Start menu
Launch applications more quickly
Boost the performance of your favorite games
Get the most from your iPod and Windows Media Player
Navigate peer-to-peer file sharing safely
Find free virus protection

In the fun and friendly Dummies style, Woody Leonhard gives you tons of helpful advice to make your relationship with Windows XP a lot more rewarding.

Consumer Behavior for Dummies

Learn to:

Understand how consumers make purchase decisions
Develop more effective marketing campaigns
Speak directly to your customers’ needs
Gain customer loyalty in a competitive marketplace
Get into the minds of consumers and increase your revenue!

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You’ll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.

Why do they buy? — understand the decision-making process consumers go through when considering a purchase
Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each
Gain a deeper understanding of the individual consumer — gauge a consumer’s motivation, emotions, perception, and attitude and use them to predict and change buying intentions
Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected
Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets
Implement your plan — create powerful positioning strategies and reach customers where they’re at with a message that motivates them

Open the book and find:

Actionable, real-world insight and advice
Tips to help you lead consumers from attention to action
Research techniques and marketing tips
How self-concepts and lifestyle change consumer behavior
Methods for cultivating repeat business and loyalty
Ways to protect against consumer misbehavior
Advice on encouraging new product adoption
Ten ways to enhance customer satisfaction