We’ll spare you the details and get to the point. Six years ago we fell in love with the web. It was changing the way business worked, and we decided to change with it. Since then, the web has become a multi-faceted tool, a growing community, a blank canvas of creative potential & much more.
Win more new business today
New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you’re a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the talk and closing more deals in no time!
Discover how to access your creative power to boost your success in business
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
Advice on how to apply creativity to the workplace
Ideas for spicing up presentations
Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election.
Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.
You’ll find out how to:
Make your blog stand out in a crowd, build an audience, and even make it pay
Choose the best software options, boost readership, and handle comments
Generate revenue from your blog with ads and sponsorships
Protect your privacy and your job
Deal with spam and the inappropriate comments from that guy who posts several times a day
Find your niche
Attract and keep readers
Use your blog to promote your business, cause, or organization
Add audio, video, cool widgets, and more
Ready? Get Blogging for Dummies and let’s get started!
Adopt a spontaneous, bold, and fearless approach to painting as a process of discovery—one that results in lush and colorful finished works that will beg to be displayed. This inspiring and encouraging book for both novice and experienced painters teaches how to create colorful, exciting, expressive paintings through a variety of techniques, combining basic, practical painting principles with innovative personal self-expression.
Flora S. Bowley’s fun and forgiving approach to painting is based on the notion that “You don’t begin with a preconceived painting in mind; you allow the painting to unfold.” Illustrating how to work in layers, Flora gives you the freedom to cover up, re-start, wipe away, and change courses many times along the way. Unexpected and unique compositions, color combinations, and subject matter appear as you allow your paintings to emerge in an organic, unplanned way while working from a place of curiosity and letting go of fear.
—Learn techniques for working with vibrant color and avoiding mud.
—Make rich and varied marks with a variety of unexpected tools.
—Break compositional rules.
—Embrace nonattachment as a way to keep exploring.
—Keep momentum by moving your body and staying positive.
—Work with what’s working to let go of struggle.
—Connect more deeply to the world around you to stay inspired.
—Embrace layers to create rich complex paintings.
—Find rhythm by spiraling between chaos and order.
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion
If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!