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The Sign in the Smoke (Nancy Drew Diaries #12)

Nancy and her friends are faced with another chilling mystery in this twelfth book of the Nancy Drew Diaries, a fresh approach to the classic mystery series.

When Bess asks Nancy and George to be counselors at her old camp, they’re a little wary. After all, running around after a bunch of little kids doesn’t exactly sound like fun! But Bess promises that the girls will get to enjoy nature, relax by the lake, and play some sports. Plus, it will give Nancy a much-needed break from solving mysteries.

The Hidden Harbor Mystery

The boys once again have jumped into the thick of a complicated mystery. Samuel Blacksone and his brother Ruel Rand live on adjacent properties, and it appears that one of them is out to hurt the other because they are both attacked. Frank and Joe soon learn that treasure is rumored to be hidden between the two properties, and as they investigate, they learn that others are involved in the apparent plot between the two brothers. Spooky mansions, secret passages and rooms, mysterious characters, and a monster provide an enjoyable atmosphere to this Hardy Boys mystery.

Consumer Behavior for Dummies

Learn to:

Understand how consumers make purchase decisions
Develop more effective marketing campaigns
Speak directly to your customers’ needs
Gain customer loyalty in a competitive marketplace
Get into the minds of consumers and increase your revenue!

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You’ll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.

Why do they buy? — understand the decision-making process consumers go through when considering a purchase
Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each
Gain a deeper understanding of the individual consumer — gauge a consumer’s motivation, emotions, perception, and attitude and use them to predict and change buying intentions
Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected
Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets
Implement your plan — create powerful positioning strategies and reach customers where they’re at with a message that motivates them

Open the book and find:

Actionable, real-world insight and advice
Tips to help you lead consumers from attention to action
Research techniques and marketing tips
How self-concepts and lifestyle change consumer behavior
Methods for cultivating repeat business and loyalty
Ways to protect against consumer misbehavior
Advice on encouraging new product adoption
Ten ways to enhance customer satisfaction

World War II For Dummies

World War II was the most destructive event of the twentieth century. It was total war covering the entire globe, and the nations that fought it employed every available resource, harnessing both technology and people to one purpose. If you look at the world today, you’ll be hard-pressed to find a country that was not affected by this war.
If you want to find out more about this war, without being overwhelmed, World War II for Dummies can help. Whether you’re looking for a way to enhance your appreciation of the events that took place or just want to refresh your memory without digging through countless volumes of World War II history, this book is right for you.

Accurate and easily accessible World War II for Dummies will help you explore a war that defined and shaped the world we live in today. You’ll discover all the players—individuals as well as nations—who participated in the war and the politics that drove them. Battle by battle, you’ll find out how the Axis powers initially took control of the war and how the Allies fought back to win the day.

World War II for Dummies also covers:

The origins and causes of World War II
The rise of Hitler and the Third Reich
How the war was handled at home
Germany’s invasion of Poland, France, Denmark, Norway, Belgium, and Luxembourg
Great Britain’s refusal to surrender after forty-two days of German aerial bombardment
The United States entrance into the war after Japan bombed Pearl Harbor
The Allied invasion of Normandy (D-Day)
Germany’s last ditch effort to stop the Allies at the Battle of the Bulge
The use of the atomic bomb on Hiroshima and Nagasaki

World War II for Dummies is packed with fascinating anecdotes, interesting sidebars, and top ten lists, that clue you in on many of the issues of this war. This friendly reference gives you the scoop on everything from Pearl Harbor and the Holocaust to D-Day, Midway, and more.