Starting an Online Business For Dummies 4th Edition

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1–2–3 order for you in eBay Business All–in–One For Dummies, 2nd Edition . This all–in–one guide includes nine handy minibooks that cover: eBay Basics Essential Tools Selling Like a Pro Sourcing Merchandise Presenting Your Items Promoting Your Goods Storing and Shipping Power Selling Office and Legal eBay PowerSeller Marsha Collier shows you how to: Set up your business, find and manage inventory, and run your business like a pro Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools Source your merchandise and learn valuable strategies for managing and maximizing sales Set up the optimal eBay photo studio and develop and market your eBay Web site Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily Find deals on the computer equipment you need Promote, market, and show off your goods, all the while keeping your business legal Before you know it, you too can be a PowerSeller! Get started today with eBay Business All–in–One For Dummies, 2nd Edition .

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier’s eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

The nuts-and-bolts for building your own online business and making it succeed
Is there a fortune in your future? Start your own online business and see what happens. Whether you’re adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

Dives into all aspects of starting and establishing an online business, including the very latest big trends
Highlights business issues that are of particular concern to online businesses
Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
Shows you specific types and examples of successful online businesses
Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Kick your local online advertising into high gear with this friendly, timely guide!
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

Online advertising market is estimated to grow to $10-$19 billion by 2011, and you’ll want your business to be part of this huge shift
Explores how to research your audience, set goals, and build a plan
Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
Examines blogs, chat rooms, video, and other ways to win customers

Don’t miss the free offer from Yodle that comes with this practical guide!

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier’s eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture