When floods threaten her town, Nancy and her friends help save the day!
In #23 Troubled Waters, floods in the low-lying towns downriver from River Heights destroy many homes and business, and River Heights is mobilizing to contribute to relief efforts. Nancy, Bess, and George all sign on as volunteers for Helping Homes, a nonprofit that builds homes for people in need. But trouble starts when work on the new apartments is sabotaged including ruined plumbing equipment and holes smashed in newly installed drywall. Nancy wonders why anyone would hinder such a worthy project, and she immediately offers to try to find and stop the culprit.
Joanna Carey, senior instructor at Sapling Hill wasn’t looking for anything more than completing one more year at the facility and getting that much closer to her private dream, a small cabin on a quiet lake. She was tough, smart and she had a plan for her life. When tough Instructor Carey meets angry and disillusioned Grace Waters, neither is prepared for what comes next. Stubborn and angry Grace meets her match in Carey, the strong and disciplined woman who’s determined to help Grace help herself. What she’s not expecting is that Grace will break through her own defenses. Together they will change each other’s lives in ways that neither thought possible.
Understand how consumers make purchase decisions
Develop more effective marketing campaigns
Speak directly to your customers’ needs
Gain customer loyalty in a competitive marketplace
Get into the minds of consumers and increase your revenue!
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You’ll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.
Why do they buy? — understand the decision-making process consumers go through when considering a purchase
Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each
Gain a deeper understanding of the individual consumer — gauge a consumer’s motivation, emotions, perception, and attitude and use them to predict and change buying intentions
Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected
Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets
Implement your plan — create powerful positioning strategies and reach customers where they’re at with a message that motivates them
Open the book and find:
Actionable, real-world insight and advice
Tips to help you lead consumers from attention to action
Research techniques and marketing tips
How self-concepts and lifestyle change consumer behavior
Methods for cultivating repeat business and loyalty
Ways to protect against consumer misbehavior
Advice on encouraging new product adoption
Ten ways to enhance customer satisfaction