Zookeeper

WHAT WE DO

Branding. Strategy. Communications. Design. Advertising. We believe content is king. And storytelling makes a brand real. Zookeeper creates work that cuts through the clutter to get your message seen and heard. Our finger is on the pulse as we navigate an ever-changing digital universe that’s more challenging than ever – and filled with possibilities.

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Branding For Dummies

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.
Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:

Defining your company’s identity
Developing logos and taglines
Launching your brand marketing plan
Managing and protecting your brand
Fixing a broken brand
Making customers loyal brand champions
Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

Google AdSense for Dummies

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.
AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product.

Discover how to:

Register and set up an AdSense program
Track results with server logs, AdSense reports, and Google Analytics
Boost AdSense income with search engine optimization techniques
Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
Earn more with AdSense for RSS, streaming video, and referral units
Design appealing ads and search boxes, and deal with ads from competitors
Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

Search Engine Optimization All-in-one Desk Reference for Dummies

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

Book I explores how search engines work and which ones offer the best exposure
Learn to develop a keyword strategy and be competitive with Books II and III
Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
Tips in Book VI show how to line up relevant links for a better search showing
Book VII shows how to get more from your server and content management system
Discover how to measure your site’s success in Book VIII
Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Music Business For Dummies

Start your music career off right with this fun guide to the music industry
Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You’ll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.

Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.

Find the right players, agents, and business managers
Make more money from your work with smart distribution
Build your brand and get people talking about you
Get gigs, go on tour, and keep on growing

If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.

Starting an Online Business All-in-One For Dummies 5th Edition

Start a successful online business—and be your own boss!
Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you’ll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more.

While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success.

Discover your niche and create a business plan
Design your website and storefront
Increase your reach and market with social media
Choose the best web host for your needs

If you’re a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!